What is Amazon Seller Central?

by sumansuman

If you’re looking to sell products online, look no further—Amazon is the place to be. With countless products, fast shipping, and competitive prices, most online shoppers begin and end their shopping experience with this retail giant. This is probably why millions of individual sellers have flocked to Amazon as the digital marketplace of choice to sell their products.

To help sellers reach customers and manage their product lines, Amazon developed a web interface called Amazon seller central app. This tool is used by brands and sellers to market directly to customers. If you’ve been on Amazon and seen a “marketplace” or “third-party seller,” this means that the store is utilizing Amazon seller central.

To learn more about this feature and how to find success selling products through Amazon, we’re taking a closer look at Amazon seller central, picking the right inventory, and the benefits of using Amazon seller apps to further boost your sales.

VENDOR CENTRAL VERSUS SELLER CENTRAL

One of the first decisions you’ll have to make is picking between Amazon seller central or vendor central. Amazon seller central is the primary web interface for individual and third-party sellers. You have more control with this option and can decide to fulfill orders on your own or use Amazon’s own fulfillment service, called Fulfillment by Amazon (FBA), that handles all the shipping and return needs of your store.

For larger sellers, such as manufacturers and distributors, Amazon vendor central is a useful web interface. Using this option makes you a “first-party seller,” and essentially, you’re functioning as a supplier who sells products in bulk. Not anyone can use this interface, however, as registration through vendor central is by invitation only.

WHAT PRODUCTS SHOULD I SELL ON AMAZON?

While Amazon offers an almost endless supply of products, from clothing, toys, jewelry, to even real estate, not every product will offer you the same profits. Unless you make your own products, there’s a variety of options for what you could sell. Before even setting up your store, you should perform market research to determine your niche and see what you want to sell on Amazon.

Profitable products tend to have a few of these similar characteristics:

1. Easy to ship.

Aim for products that are small and lightweight, and thus, are much easier and cost-effective to ship (not to mention store).

2. High profit margin.

Unless you’re selling hundreds of units a day, you’ll want to focus on products with higher profit margins (like books, jewelry, and baby products) to ensure you can bring in a profit with fewer sales.

3. Constant demand.

Is anyone buying sunscreen in December? Well, maybe, but the point is that you want to avoid products that depend on a seasonal appeal. Instead, consider selling products with a year-round, constant demand, that will keep profits rolling in from January to December. This comes down to understanding your products and your market.

4. Moderate competition.

Be wary jumping into the most competitive product categories on Amazon. With so many sellers, it can be a challenge to differentiate your store and your products from all the rest. Additionally, if you’re starting out, you most likely won’t be able to compete with the pricing of larger stores.

BENEFITS OF AMAZON SELLER APPS

After selecting the right products to sell, there are other ways to help your store in the vast online retail space of Amazon. In addition to using Amazon Seller Central, many stores also take advantage of Amazon seller apps that help them manage their online stores and gain insight through data, such as profit analytics and inventory tracking. With an Amazon seller app, you can have complete control over your store and product line from the convenience of your cell phone. But what exactly can these seller apps do for you? Let’s take a look:

1. Profit and cost analytics.

Manage all your costs in one central location. Keep tabs on your fees, PPC spend, shipping and product costs to ensure profitability.

2. Inventory analytics.

The larger your online store gets, the more challenging it becomes to keep track of your growing inventory. Inventory management, a key tool on most Amazon seller apps, allows you to avoid stockouts and fees by tracking and optimizing your stock levels across various channels and locations. You can even integrate Amazon FBA with this important analytical feature. 

3. Restock and purchase orders.

One of the quickest ways to turn consumers away from your online store is by being out of stock on the items they want (because let’s face it, on Amazon there’s countless other options). This is why it’s critical to keep on track of your inventory to ensure your products are stocked up. Through Amazon seller apps, you can restock and manage your purchase orders with one convenient tracking tool.

4. Feedback automation.

In the world of online retail, product reviews and customer feedback are essential for establishing credibility and gaining more sales. With an automated email campaign, you’ll never miss the chance to provide individualized feedback to meet the needs of each and every customer. There’s no quicker way to more five-star ratings.

5. Automated re-pricer. 

Amazon is a battleground of competitive prices, and for most consumers, the most important factor in making a purchase. Make sure you’re never outsold by using a fast re-pricing solution to raise your seller’s rank.

CONCLUSION – WHAT IS AMAZON SELLER CENTRAL?

You don’t have to be an Amazon influencer to make money online. By choosing the right products to sell, understanding your market, and taking advantage of the perks and data from Amazon seller central and Amazon seller apps, anyone can turn their online store into a profit machine. And with Amazon’s massive customer base and loyal Amazon Prime shoppers, there’s no easier way to reach online shoppers than by setting up a store through Amazon.

According to reports, Amazon records over 4,000 dollars in sales every second. Isn’t it time your online store joined the party? Learn more about Amazon seller central and Amazon seller apps to unlock the potential of selling through this amazing online marketplace.